Lead Generation is the process of finding potential customers (leads), nurturing them, and then closing a sale with them.
Your website is how you generate leads online. LeadLabs helps you collect this user information both compliantly and effectively.
Sometimes the information you require is simple (e.g. just an email address), in which case your data collection process can be simple and likely would require only a single page.
Sometimes you have more complicated information requirements. Not only do you need to collect contact details so that you can stay in touch with the web visitors, but you may also want to collect further information to qualify the request.
For example, let's say that you are selling car insurance aimed at the over 50s market.
First, you would like contact details so that you can maintain contact.
Second, you might want to qualify web visitors. You might want to confirm that they own cars and are over the age of 50.
Third, you might require further information in order to best handle their request. For example, you might want to know if they own multiple cars, or if any of their cars are electric rather than petrol or diesel.
When you have more complicated information requirements, it often makes sense to ask for information over a number of pages.
First, one long form can be very daunting. Perhaps more importantly, sometimes you need to give context to a question to
(1) motivate the user to reply, and
(2) to elicit the right answer.
LeadLabs supports both simple and complex data collection flows.
If you have complex data collection flows, you will find Lead Labs very well suited to the task.
To understand how to add pages to your website, click HERE
To understand how to re-arrange pages, click HERE
To understand how to delete pages, click HERE.
To understand how you organise data collection fields on your pages, click HERE.