Consent is a tricky question.
The issue at hand is whether it is sufficient for their consent to be implied or if it must be explicit.
We do not have a definitive answer.
As a result, the LeadLab tool supports both approaches.
The General Data Protection Regulations (GDPR) outlines 6 legitimate reasons for why you may wish to collect and process personal data.
This is the "Lawful Basis" upon which you process personal data.
Ultimately you need to decide the basis upon which you are collecting personal data.
If you decide to rely upon the Consent lawful basis, then "Consent requires a positive opt-in. [And you cannot] use pre-ticked boxes or any other method of default consent."
Even if you decide that Legitimate Interest is the lawful basis upon which you are processing personal data, you still need to "use people’s data in ways they would reasonably expect and which have a minimal privacy impact, or where there is a compelling justification for the processing".
Some people believe that forcing people to tick a box increases the likelihood that your users will "reasonably expect" you to process the data that you do.