To learn more about the Supplier Campaign, watch our quick Supplier and Supplier Campaign introduction video:
A Supplier Campaign is a specific marketing message or pitch (e.g. "20% off sale", "GDPR Secure Lead Generation").
A Supplier is where lead data comes from; whereas a Supplier Campaign is why they have come.
You can be as granular or as general as you want.
Supplier Campaigns are used in reports so that you can compare the effectiveness of different marketing messages. Suppliers Campaigns also can be used to filter which leads get delivered to which Buyers.
Everyone starts with a default supplier, "All Online Advertising". If you are not sure yet how to use Suppliers Campaigns, feel free to use this default.
Supplier tab in the LeadLabs tool