To populate the table with data, you need to set various filters.
Required Filters - Buyer and Buyer Campaign
A key principle underpinning GDPR is that you should only collect personal data for a purpose and that you should state that purpose at the time the data is collected.
LeadLabs enforces this GDPR principle by requiring you to specify a particular Buyer and Buyer Campaign when extracting data. In other words, when you extract data you have to bring to mind why you collected this data (i.e. which Buyer Campaign) and who is going to take the next step (i.e. which Buyer).
You do this by selecting a Buyer from the first drop-down box.
And then select the Buyer Campaign from the second drop-down box.
Filter by Value (Optional)
Some websites will collect more data than is required, or may collect data from more people than are relevant. In these cases, it may be useful to further filter the data to a particular sub-set.
At the moment you can optionally filter captured data by gender. In future, you will be able to filter based on any of the data collected.
Advanced Concept: Although another key principle of GDPR is that you should only collect the minimum data necessary to achieve the stated purpose. Therefore, one might ask why a website would collect more data than is necessary, or collect data of individuals who are not relevant.
The answer is that a given website may link to multiple buyer campaigns and therefore may be collecting data to achieve multiple purposes. The GDPR principle of Data Minimisation is achieved if a given website collects no more data than is required for any of its purposes.
Select a Time Frame (Optional)
It is common for buyer campaigns to operate over an extended period and leads to be downloaded and processed periodically. At the moment, scheduled data extraction is not operational. To support this functionality, filter the leads you require by data range.
When you click on the start date or end date, a calendar opens. Your first click is the start of the date range. Your second click is the end of your date range if it is after the start. Your second click is a new start to the date range if it is before the start (or the same as the start date).
Note: The minimum range is two days because the start date begins at 23:59:59, whereas the end date ends at 00:00:01. This means that you need to select the 30th as the end date in order to include all data collected on the 29th.
The following icons have the following meaning:
- A circle indicates today's date.
- A left lozenge indicates the start date
- A right lozenge indicates the end date