To learn more about Suppliers on LeadLabs, watch our quick Supplier and Supplier Campaign introduction video:
A Supplier is where you get web visitors from (e.g. Facebook, Google).
Generally speaking a Supplier is where someone comes from; whereas a Supplier Campaign is why they have come.
You can be as granular or as general as you want.
Suppliers are used in reports so that you can compare the effectiveness of different traffic sources.
Suppliers also can be used to filter which leads get delivered to which Buyers.
Everyone starts with a default supplier, "Online Advertising". If you are not sure yet how to use Suppliers, feel free to use this default.
Supplier tab in the LeadLabs tool