The Buyers Tab is a core part of the LeadLabs platform.
Learn more about it in our quick tutorial video:
A key principle underpinning GDPR is that you should only collect personal data for a purpose, and that you should state that purpose at the time the data is collected.
In LeadLabs, each "purpose" is associated with a Buyer Campaign.
You can be as granular or as general as you want.
A "purpose" can be something as specific as "Black Friday 2 for 1 sale on Mega-widgets" to something as broad as "Sell my products".
As an aside, Buyer Campaigns are associated with one or more Buyers. Buyer are the people, team or company who use the collected data to achieve the "purpose".
Buyer Campaigns are used in reports so that you can compare the profitability of different business propositions. Buyer Campaigns are required in order to extract data.
Everyone starts with a default buyer campaign, "My Products". If you are not sure yet how to use Buyer Campaigns, feel free to use this default.
Note: Obviously a given website can collect data to achieve a number of purposes (and thus might be associated with multiple Buyer Campaigns).