Step 1 - Name, Delivery Schedule and Status
The principle behind LeadLabs is that you have a data collection website.
You send web traffic to it.
It extracts personal data from web visitors, which you turn into leads for specific products.
The Buyer Campaign is how you transfer those leads to your relevant buyer(s).
At the top of the Buyer Campaign set-up page, chose a memorable name for your buyer campaign.
Depending on the requirements of your buyer, you can also modify the start and end date for your campaign. If you chose not to do so, the campaign will run indefinitely.
At this point, you can also select whether your campaign is Active, Inactive or in Test Mode.
Step 2 - Sources
Within the Sources section, you can decide the Suppliers, Supplier Campaigns and Websites that will drive leads to your Buyer Campaign.
Remember, to stay GDPR compliant; users whose personal data has been collected must have given their consent.
Step 3 - Lead Filters
The Leads Filters section is where you define your Buyer's requirements.
Leads must meet these requirements in order to be sold to your Buyers.
If you do not select any Lead Filters, all leads generated by the selected Suppliers/Supplier Campaigns/Websites will be delivered to your Buyer, regardless of their requirements.
Filters are based on the Form Fields that users used to give their personal data during the Supplier Campaigns.
Step 4 - Delivery Model and Buyer Selection
At this stage of Buyer Campaign set-up, you decide how the lead data will be sent to your buyer.
Currently, Send to All Buyers is the default option, though in future versions of LeadLabs other options will be made available.
Select the Buyers you would like the Buyer Campaign to deliver leads to, making sure to select the correct Delivery Method and your desired payout per lead accepted.
You can add multiple buyers to the campaign by clicking the button.
Once happy with your Buyer Campaign, click
At any time you can leave this page (without saving your work in progress) by pressing in the upper right-hand corner.